Field Notes

Essays on applied intelligence

Featured

Why every FMCG brand needs an AI marketing operating system in 2026

The brands compounding fastest aren't the ones spending more — they're the ones operating differently. Inside the AI marketing OS we deploy for category leaders.

May 12, 2026·8 min
Automation

From 14 SaaS tools to one AI workflow layer

How a national retail chain unified ops with a single agent fabric.

May 6, 2026·6 min
Voice AI

The economics of replacing tier-1 support with voice agents

Real numbers from three deployments — CSAT, deflection, and unit economics.

Apr 28, 2026·5 min
BI

Why your dashboard is lying to you

Static dashboards are storytelling fiction. Explainable AI is the fix.

Apr 21, 2026·7 min
Strategy

The AI maturity model for Indian enterprises

Where you actually are, and the next two moves that compound.

Apr 14, 2026·9 min
Engineering

Building agents that don't hallucinate revenue

Guardrails, retrieval design, and evals from production.

Apr 7, 2026·10 min
Marketing

Creative ops, automated

How AI cut a 4-week creative cycle to 4 days.

Apr 1, 2026·6 min