Generative engine optimisation (GEO)
AI answer engines summarise before they link. GEO is the work of making your business clearly described, well structured and easy to cite — alongside conventional SEO, not instead of it.
What this includes
- Entity and business description consistency
- Structured data and schema coverage
- Server-rendered, crawlable content
- llms.txt and machine-readable summaries
What changes
- Clearer machine understanding
- Consistent brand description
- Stronger technical foundation
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