AI Agents Built for Real Business Workflows
An AI agent is only useful when it knows your business, is connected to your systems and knows when to step aside. We build agents that answer real customer questions, qualify enquiries, update records and hand over to your team when judgement is needed.
The problem this solves
Enquiries arrive at all hours across website chat, WhatsApp, phone and email. Replies are slow, questions repeat, and details get lost between the first message and the CRM record.
- First response takes hours, and interest cools
- The same questions are answered manually every day
- Enquiry details never make it into the CRM cleanly
- Your team spends more time sorting leads than talking to good ones
What Sentrum builds
A conversational agent grounded on your own content and rules, deployed on the channels your customers already use, and wired into the systems your team already works in.
- A knowledge base built from your real product, service and policy information
- Conversation design with clear guardrails on what the agent may say
- Channel deployment: website, WhatsApp, voice or email
- CRM and internal-system integration for every conversation
- Human handover rules and full conversation logs
Key capabilities
Natural conversations
Answers in your tone of voice, grounded on approved information.
Lead qualification
Asks the questions that separate a serious enquiry from a browser.
Information capture
Collects name, contact, requirement and timeline in the conversation.
CRM updates
Writes conversations and captured fields into your CRM automatically.
Automated follow-up
Follows up on its own schedule until the customer replies or opts out.
Human handover
Escalates to your team with full context when rules or intent require it.
How it works
Illustrative flow — the exact steps are shaped around your process.
- 01Enquiry arrives
- 02AI understands intent
- 03Answers questions
- 04Qualifies the lead
- 05Captures details
- 06Updates CRM
- 07Follows up
- 08Human handover
Business use cases
Inbound enquiry handling
Every enquiry gets an instant, accurate first response.
Lead qualification
Only fit-and-ready enquiries reach your sales team.
Customer support
Repeat questions are resolved without a ticket.
Appointment booking
Conversations end in a booked slot, not a callback promise.
Order and status queries
Customers self-serve routine updates.
After-hours coverage
Enquiries outside working hours are handled and logged.
Integrations
Connect your existing CRM, communication tools, business systems and APIs. We confirm the exact integration list for your stack during scoping — we do not assume it.
Implementation process
Discovery
We map the process, the systems involved and what a good outcome looks like.
Scope & design
We agree the first use case, the rules, the handover points and the measures.
Build & integrate
We build the system and connect it to your existing tools in a test environment.
Pilot
We run it on real volume with your team watching, and correct what needs correcting.
Go live
The workflow runs in production with logging, alerts and reporting in place.
Improve
We review real usage, close gaps and extend to the next process.
Explore what we can build
Tell us about the process you want to improve and we will show you how it could work in your business — with the systems you already use.
Frequently asked questions
Related solutions
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AI Voice Agent
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AI Sales Agent
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AI Customer Support Agent
Faster answers on your existing channels.
Get your AI automation roadmap
A short conversation about your process, and a clear view of what can be automated first.
