AI Business Intelligence & Analytics
We build the reporting layer: one place where sales, marketing and operations numbers agree, with AI explaining what changed and where attention is needed.
The problem this solves
Numbers live in separate tools and separate spreadsheets. Meetings start with arguments about which figure is right.
- Different teams reporting different numbers
- Reports rebuilt by hand every month
- Problems noticed weeks after they started
- No explanation of why a number moved
What Sentrum builds
A consolidated data and reporting layer with defined metrics, live dashboards and AI-written commentary on what changed.
- Data consolidation from CRM, sales, marketing and operations tools
- Agreed metric definitions so one number means one thing
- Dashboards by role — leadership, sales, operations
- Anomaly alerts when a metric moves unexpectedly
- AI commentary explaining movement in plain language
- Scheduled report delivery to email or messaging
Key capabilities
Data consolidation
Your sources brought into one reporting layer.
Metric definitions
A single agreed definition per number.
Role dashboards
Each team sees what it can act on.
Anomaly alerts
Unusual movement flagged as it happens.
Plain-language summaries
AI explains what changed and why it matters.
Scheduled delivery
Reports arrive written, not assembled.
How it works
Illustrative flow — the exact steps are shaped around your process.
- 01Sources connected
- 02Data consolidated
- 03Metrics defined
- 04Dashboards built
- 05Anomalies detected
- 06Summary written
- 07Report delivered
Business use cases
Leadership reporting
One weekly view of the whole business.
Sales performance
Pipeline, conversion and activity in one place.
Marketing attribution
See which sources create real pipeline.
Operations monitoring
Volume, delays and throughput tracked live.
Exception alerts
Know about a drop the day it happens.
Board and investor packs
Recurring packs assembled automatically.
Integrations
Connect your existing CRM, communication tools, business systems and APIs. We confirm the exact integration list for your stack during scoping — we do not assume it.
Implementation process
Discovery
We map the process, the systems involved and what a good outcome looks like.
Scope & design
We agree the first use case, the rules, the handover points and the measures.
Build & integrate
We build the system and connect it to your existing tools in a test environment.
Pilot
We run it on real volume with your team watching, and correct what needs correcting.
Go live
The workflow runs in production with logging, alerts and reporting in place.
Improve
We review real usage, close gaps and extend to the next process.
Explore what we can build
Tell us about the process you want to improve and we will show you how it could work in your business — with the systems you already use.
Frequently asked questions
Related solutions
Workflow Automation
Automate what the reporting reveals.
CRM Automation
Clean data makes reliable reporting.
AI Agents
Where much of the front-line data originates.
Get your AI automation roadmap
A short conversation about your process, and a clear view of what can be automated first.
