AI Sales Automation for Lead Management & Follow-Up
Speed decides most deals. We automate the first response, the qualification questions and the follow-up cadence, then hand your team a lead that is ready for a real conversation.
The problem this solves
Leads arrive faster than the team can work them. The response time slips, follow-up is inconsistent, and good leads go cold beside poor ones.
- Hours between enquiry and first contact
- Follow-up that stops after one or two attempts
- No consistent qualification across the team
- Sales time spent on admin instead of selling
What Sentrum builds
An automated lead engine from first touch to handover, built on your CRM and your qualification criteria.
- Instant automated response on every channel
- Qualification questions and scoring rules
- Routing to the right owner by territory or product
- Multi-step follow-up sequences with opt-out
- Meeting booking and reminders
- Reporting on speed-to-lead and conversion by source
Key capabilities
Instant response
Every enquiry acknowledged and progressed immediately.
Lead scoring
Fit and intent scored on rules your team defines.
Routing
Owners assigned automatically, with backup rules.
Follow-up cadence
Sequenced touches that stop on reply.
Meeting booking
Calendars filled without back-and-forth.
Source reporting
See which channels produce real conversations.
How it works
Illustrative flow — the exact steps are shaped around your process.
- 01Lead captured
- 02Instant response
- 03Qualified and scored
- 04Routed to owner
- 05Follow-up runs
- 06Meeting booked
- 07Conversion reported
Business use cases
Speed-to-lead
First response measured in seconds.
Campaign lead handling
Paid leads worked before they cool.
Quote follow-up
Open proposals chased on schedule.
Lead reactivation
Old enquiries revisited automatically.
Territory distribution
Fair, rule-based lead allocation.
Sales reporting
Pipeline and source performance without spreadsheets.
Integrations
Connect your existing CRM, communication tools, business systems and APIs. We confirm the exact integration list for your stack during scoping — we do not assume it.
Implementation process
Discovery
We map the process, the systems involved and what a good outcome looks like.
Scope & design
We agree the first use case, the rules, the handover points and the measures.
Build & integrate
We build the system and connect it to your existing tools in a test environment.
Pilot
We run it on real volume with your team watching, and correct what needs correcting.
Go live
The workflow runs in production with logging, alerts and reporting in place.
Improve
We review real usage, close gaps and extend to the next process.
Explore what we can build
Tell us about the process you want to improve and we will show you how it could work in your business — with the systems you already use.
Frequently asked questions
Related solutions
CRM Automation
The data layer beneath your pipeline.
AI Sales Agent
Conversational qualification and follow-up.
AI Lead Generation
Bring more of the right enquiries in.
Get your AI automation roadmap
A short conversation about your process, and a clear view of what can be automated first.
